The Vaccines
The Vaccines are a British indie rock band formed in 2010. The band were influenced from a number of different eras in music. Ranging from 50s rock 'n' roll to 80s pop music. The Vaccines are a four piece band, Justin Young, Arni Hjorvar, Freddie Cowan and Pete Robertson. Even they are a modern indie band, their representation of style goes back to the 50's which in a way makes them more cool to their fans, this also adds to the target audience as people who follower their style also will be interested in their music. As it is a indie band their target audience is aimed at people who follow the indie culture. This is mostly teenagers who are around 16-21. This is because many of their songs are about youth culture, partying and love.
Vampire Weekend
Vampire Weekend are an American Indie Rock band from New York. Ezra Koenig, Chris Baio, Rostam Batmanglij, and Chris Tomson formed the band early in 2006, after meeting at university. Describing their sound as "Upper West Side Soweto," New York City's Vampire Weekend mix preppy, well-read indie rock with joyful, Afro-pop-inspired melodies and rhythms. Vampire Weekends style is often described as 'geek chic' as their clothing is usually shirts, ties and glasses but made to be more casual, unlike the British indie bands which opt for more of a vintage style. Their music is aimed at university students, which is not surprising as most of their original music was influenced by the university life.
The Kooks
The Kooks are an English indie/rock band from Brighton. The original members of The Kooks all met as students at the Brighton Institute of Modern Music in 2002. The band consists of: Luke Pritchard, the lead singer,who put the band together,Hugh Harris lead guitar, Paul Garred drums, and Max Rafferty bass guitar. In 2003 they were signed to Virgin Records just 3 months after forming. Their 2006 debut album Inside In/ Inside Out, was tremendously successful as it reached 4 times platinum status. The kooks are hugely successful to say they are an indie band, this is because they are more mainstream as they usually discribe themselves as an indie pop band. Their music is primarily influenced by the 1960s British Invasion movement, this makes their music easy to listen to and extremely catchy.
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