Storyboard

Storyboard for Blonde Louis- Sleep on the floor. 

As part of our research we had to create a detailed storyboard which gave the basic shots and outline for our music video.

I created this project on iMovie on the iMacs, it was vey simple to do as we have already used this software last year. However it was slightly challenging as we had to make sure the editing went to the beat of the song. I tried to incorporate different types of shots, for example on one part of the song there is a drum solo, i made sure there was a close up on the drums to highlight this.

We then had to add in our song, to do this we have to download the file from either www.soundcloud.com or their own websites. To import the music you simply just drag the music into the clips. Doing the storyboard has helped me sequence the events and get all of my ideas together. I believe that it is an important part of planning as when i come to filming it will be easier to follow.

The music video is narrative and performance based to show the band image but also their personalities.  The narrative is about a young girl (love interest of the main singer) taking drugs which puts a strain on their relationship. This is also referenced in the lyrics 'the smoke filled up your eyes'. However although  I do believe that this links with the indie genre well as alot of songs by indie bands are about drugs and relationships, i do think that it might be quite hard to film. I will approach that problem when it comes to filming.

Blur- Charmless Man Inspiration

Blur- Charmless Man

Blur are an indie/pop band formed in 1988 in London. Over the years they have had one of the most influential music videos, always bring something new to the genre.

Their song- Charmless man 

One way in which I am influenced by this music video is through the use of narrative and performance interlinking. Although I think that it may be hard to recreate I still want to use some element of this in my music video, maybe towards the end of the song.

I also like the low budget for the performance set as it relates to the indie/rock genre. Furthermore the use of close ups on the singer is affective for me as it adds realism because of the lip synchronisation but also makes me familiar with the band.   

Inspiration for my music video

Inspiration for my music video.

Oasis- Don't Look Back In Anger.

Oasis are a typical british boy band. Many believed they started the indie genre of music as they were cool and quirky. There music video inspired me in terms of setting as it was set in a garden, just like how i will do mine. Furthermore the performance is outside which is something different and not often done in music videos. I liked this element as I though it was effective as it portrays the band as free. Also i liked the use of the swimming pool something which i want to incorporate in my music video. 

Ideas for music video.

For my music video I want to have a youthful vibe but also i want to get the message of the song across to the audience as it is about young love.

Some of the different ideas are...

• Performance and narrative interlinks at some parts in the production. For example i will have the band singing in the girls bedroom and she walks in the singing to her.
• I want to make the music video fun, so i will have some footage of them messing about, acting like children which puts a stain on the relationship.
• Different shots of the couple arguing and in love, i may use different effects to highlight the contrasting factors.
• In their song the band reference outside a lot, so i am going to have my band preforming outside which will create the same atmosphere they sing about i the song. 

Some shots i may use are...

• An high angle arch shot of the band members breaking into next doors garden, which makes them look vulnerable but also lets the audience see the whole shot.
• Extreme close ups of the instruments are conventional within the indie genre. So i a going to film the band members playing their instruments close up but then change to extreme close up for the guitar to give it variety. 
• As i want to show the youthful side of the song so i was thinking of editing lots of long shots into a montage so its adds pace to the video.
• I want to use a low angle shot and by doing this i am going to lay down the camera on the floor and have the band members come down a pole from a tree house. 

Audience Demographic- Blonde Louis

Audience demographic.

The indie genre is mainly targeted at students, both male and female. This is because the band or artist relate to the student lifestyle as most of the members are in the young adult age group. My chosen band, Blonde Louis is made up of four teenagers aged between 19 and 21, this reflects in their target audience.

Age
I have chosen to aim my band at young adults aged 16-21. I feel this is the right age group as any younger or the 'tweens' are to young to relate to the song. The song includes themes such as love, rebellion, partying something which this age group can identify with. Furthermore this age group regularly buys music online and through stores. This shows that they are loyal to music and it is a big part of their life.

Gender
'Blonde Louis' is aimed at both boy and girls. I feel like the majority would be boys because of the 'laddish' behaviour i want to achieve in my music video. However i want my band to be appealing for girls as well, i will dress them trendy so girls are attracted towards them.

Income bracket

After doing AS media i was a lot more aware of the income bracket to help me select my audience demographic. I think that the audience for 'Blonde Louis' fall under income bracket E, for the reasons that it is aimed mostly at students and they have the minimum wage. Moreover due to the ow budget for the music video it is something that the audience can relate to.

Hobbies and Interests. 
People of this age are often into their clothes, and fashion and many people try to dress indie and style themselves on musical icons such as their favourite bands. The indie fashion is becoming more popular, Blonde Louis are very fashion forward starting new trends, this would reflect through to their audience. Their main hobby would be listening to music. Their interests musically would be; foals, sam sparro, early Arctic monkey, two door cinema club, data rock and the Beatles.
  

Blonde Louis- Background information

Background information 

After extensive research on the web I found some background information on Blonde Louis. They are four devoted teenagers, Jack Cox (drums), Jack Cherry (bass) and cousins Harvey Downes (guitar) and Josh Clark (guitar/vocals), with an average age of 18,  who grew up in Hertfordshire England. There music is very Brit pop/indie, as there vocals are strong, clear and catchy. They are still young, but their lyrics are very matured exploring themes of young love, and rebellion. From an early age the band learned to play a number of instruments, ranging rom guitars to pianos, which shows their natural talent for music. The boys spend most of their free time in the garage rehearsing and recording their music. They are very passionate about what they do.


This is an interview that I found on the BBC local website.

How would you describe your style of music?

We tend to describe our music as "Indie Pop Rock", with other elements taken from various styles. It's quite melodic, with a "Dancey" beat to it.

What would you say are your musical influences?

They vary with each member!

Josh: The subways, Kings of Leon, MGMT, Two Door Cinema Club

Harvey: The Dykeenies, One Night Only, Vampire Weekend

Jack Cherry: The Holloways, Tokyo Police Club, Muse

Jack Cox: Foals, Mystery Jets, Late Of The Pier

How did the band form?

We formed the band largely through a group of friends who went to school together. Josh and Jack Cherry formed the band with 2 other friends in 2006. We then were looking for a new drummer and came across Jack Cox in the summer of 2007 and found him very talented and placed him in the band immediately.

After another departure in the summer of 2008, Josh's cousin Harvey offered his services and the rest is history! We've essentially only been together as a group for a few months! But the band was originally founded 2 years ago.

What's your fan base like? What group of people would you say you appealed to most?

We tend to attract the younger generation to be honest. The large majority of our fans are aged 17 - 21 and largely speaking, girls. However, that is a generalization and of course we get the odd older person who takes a liking to our music, and we do have a boy fan base as well. It would be nice to broaden our audience.

Name one unusual fact about each of you?

Jack Cox has more nationalities in him than the Olympics!

Jack Cherry lives on the road that has the world's first ever roundabout on it.

Harvey Downes has a strange fetish for ice cream.

Josh Clarke can do the Mexican Wave with his Eye brows.

What's the band's ultimate ambition or what's your dream?

I think, at the moment it is to keep gigging and enjoy ourselves to be honest. Its important that you always remind yourself of why you're in a band, and that is of course to have fun, write music that you like, and experience special things. We'd like to record an album sometime, just so we could stick a 10 minute track on the end, of us doing strange vocal solos and playing the bongos.